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marshmellow

Brand Identity Case Study

Design

This is a speculative/fictional project, not associated with any real person and their ongoing work.

Your sleep insights, right at your fingertips. The purpose of this project is to create a visual system that represents the values and mission of marshmellow. marshmellow is a system that collects insights of disturbed sleep/wake patterns in children through a sleep tracking wristband and mat. The brand icon illustrates day & night with simple lines and a peaceful expression, representing the brand values of caring, guidance, knowledge and clarity.

marshmellow main image
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